We intend to set up state of the art hydroponics green houses having automated climate control and for this very purpose, we have recently purchased land measuring 14 acres on main GT Road (village Kalyam Mughal), District Rawalpindi.
This sophisticated growing systems enable a longer production season and very high crop yield. Higher agricultural yields (on the average of 15-20 times more per acre yield than the field growers) are need of the day as in Pakistan the gap between population growth rate and agricultural output rate is widening day by day. It is imperative that we introduce technology based farming in agricultural country like ours with heavy economic reliance on growth of agricultural sector. At the same time we need to conserve water and introduce ways and means to minimize water consumption of crops. We also plan to introduce modern technology (hydroponics) through affiliating our facility with Agriculture Universities so that our future generations can benefit.
We plan to export our produce as there is enormous untapped potential for fruits and vegetables across the globe and particularly in Middle East. Approximately $ 7 billion at the retail level, or over 6 $ Billion pounds, of fresh tomatoes were sold in the Middle East and UK in year 2000. We believe that a significant opportunity exists for greenhouse growers to capture a sizeable market for certain fresh fruits and vegetables.
Our goal is to become leading Pakistani Company in greenhouse business in international market. To accomplish this goal we must continually exceed the requirement of customers. It is vital that in addition to consistent and superior product quality we meet customer needs and perception. In the process, we intend to be involved with Dutch marketing company to expand marketing efforts. Through the strict adherence to this plan, and through enthusiasm, teamwork, passion, dedication and desire for continuous improvement, this vision will become reality.
The core components needed to accomplish the goal are as follows:
- Superior quality at the lowest cost of production
- Excellent customer service
- Remain a predominant Pakistan based Producer
- Ample year round supply
- Excellent relationship with our supplier and customer
- Knowledgeable and motivated personals.
